Free book on Hyperlinks and their effects on society and business

This looks like a must read: The Hyperlinked Society: Questioning Connections in the Digital Age.

Two interesting chapters right off the bat:

Seth Finkelstein's concise description of PageRank and some of the interesting societal issues it raises: Google, Links, and Popularity versus Authority

David Weinberger's passionate arguments and assertions that links are good: The Morality of Links